Valentino is the newest guest of one the most famous luxury players: Mytheresa.com.
Today Valentino has decided to take it up a notch by signing up with MyTheresa. This partnership announces the exclusive launch of a selection of pieces from its fall-winter 2017 collection launched on July 26th.
To highlight this initiative, the partners of this project imagined together a musical film shot in London that allowed viewers to instantly buy the pieces.
The video features the song Species, by Eliot Sumner, and follows in the streets of London numerous protagonists dressed with pieces from the collection, « creating an urban atmosphere as they interact with the city. »
For MyTheresa, diversity is above all the central theme of the song, which is reflected by the characters taking part in the video. The film was directed by Joanna Nordahl, a Swedish director based between Stockholm and London, and was nominated for a Grammy award in the category « 2016 Clip of the Year ».
Visit Mytheresa.com now to discover the pieces from the Fall-Winter 2017 collection.