Shiatzy Chen enters the Paris Golden Triangle

The Taiwanese fashion house founded in 1978 by Wang Chen Tsai Isi inaugurates its second Parisian boutique on the Avenue Montaigne, at the heart of the Golden Triangle.




A meeting between East and West, one of the brand’s strong concepts, this new flagship was designed by architect Johannes Hartfuss, from the famous Australian agency Layan Design.

This minimalist flagship is endowed with a refined and luminous space decorated with sophisticated and modern details, which perfectly emphasize the pieces of the collection imprinted with the know-how of Chinese craftsmanship.



The floor and walls, whose colors come in a clear palette and in noble materials ranging from marble, mother-of-pearl to silk panels, contrast with the false ceiling in black metal, offering an intimate and luxurious atmosphere. One element particularly attracts the attention when entering the store: an imposing wall in 3D marble tiles that connects the ground floor to the first floor, as a symbol of the refinement and modernity of the premises.

The ground floor presents the fashion accessories – bags, jewelry, shoes and scarves in particular – while the first floor focuses on Shiatzy Chen’s men and women’s collections. A VIP lounge will also host some guests from the fashion house, with two spacious cabins and a private area.

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