Pharrell Williams will be the first man present in a Chanel advertising campaign for women handbags.
Indeed, the campaign that will be released on April on the screens, will show several personalities each wearing a different silhouette, respectively carefree, urban and classically Parisian like the fashion house.
« Pharrell Williams has been part of the Chanel family for many years »
Karl Lagerfeld wishes to continue this collaboration. Chanel’s iconic artistic director solicited Pharrell Williams to become the main face of the new bag: Gabrielle.
Karl Lagerfeld created the photo shoot featuring a man with a feminine luxury accessory with other Muses of the French house. This photoshoot and advertising campaign allow the brand to break codes and turn this feminine accessory into a unisex accessory.
» It was fun. Karl (Lagerfeld) knows what he wants, he knows what he’s doing. »
Pharrell Williams, on the shoot of the campaign.
Pharrell williams will be shoot next to Kristen Stewart, Cara Delevigne but also Caroline de Maigret. The aim of the campaign will be to introduce the new bag « Gabrielle » and more particularly to demonstrate that this new bag can be worn in many circumstances, and even by a man.
We are impatient to finally discover this new bag that promises to make talk about it and break codes.