Gucci’s « Chime for Change » : a huge success

Since the launch of the “Chime for Change”-campaign, sales check early 2013, rx Gucci has already collected €3.2 million.
The initiative, founded by Frida Giannini, Beyoncé and Salma Hayek, focusses on women’s rights all over the world. The Sound of Change concert, which took place last June, has made the largest contribution to this phenomenal number.
With this money, not less than 260 charitable institutions can develop their activities. The fields of action are rather varied: education, health, ecology, domestic violence… always related to women.
Founder Frida Giannini, creative director of Gucci, is proud: it’s an experience that’s inspiring to all of us.
Let the change continue!


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