Chanel isn’t only a big House of Couture. It’s also a House with a big heart. Not surprising then that Chanel will be the Grand Partenaire at the 29th Festival International de Mode et de Photographie, which will be held in Hyères from the 25th until the 28th of April 2014. This partnership, that encourages young designers in the domains of fashion and photography, is proof of Chanel’s ongoing engagements. The winner of the Prix du Jury Première Vision will have the possibility of presenting a project at the Métiers d’art de Chanel, which will finance the development of 5 silhouettes in their workshops of a worth of 15,000 euros. Coco Chanel liked saying: « I want to be a part of what will be. » It seems Karl Lagerfeld is of the same opinion !
By Bérénice Magistretti