In September 2016, the Kering Group hosted the Balenciaga workshops at its head offices located at 40, rue de Sèvres, in the 7th arrondissement of Paris.


The Kering group’s house has introduced this new writing on Sunday October 1st at 11:30 am, during the presentation of its ready-to-wear collection for spring-summer 2018.

French brand Balenciaga has unveiled on its Instagram account its brand new logo.




Directed by its artistic director Demna Gvasalia, the house continues to play on a design working a two-tone overlay. However, it abandons its classic recipe of black on white and associates its greasy font with a gray background.


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