Framed by the prestigious Fifth Avenue in the West and Park Avenue in the East, Madison Avenue is a world-renowned artery of New York City. Moreover, Madison Avenue is home to some of the most famous brands of luxury. It is an avenue that could easily be compared to avenue Montaigne located in the 8th arrondissement of Paris.
Located in the heart of Manhattan, the new store Balenciaga was designed by the artistic director of the house, Demna Gvasalia.
The site of the haute couture house specifies that this new sales space will offer an industrial-inspired decoration that is both chic and minimalist, like the one opened in the rue Saint-Honoré in Paris at the beginning of the month after a restructuring of the interior visuals.
Shop BALENCIAGA rue Saint-Honoré, Paris
We will be able to find clothes hanging on industrial conveyor rails, aluminum-covered ceilings, poured concrete walls and synthetic leather benches.
A new shop under the sign of modern design and the trend of the crude.
The store will extend over 186m2, and will open its doors at 840 on Madison Avenue in June 2017.
This new opening brings the number of Balenciaga stores to three in the Manhattan neighborhood, the last two in the Soho district.