Massimiliano Giornetti, cure creative director of Salvatore Ferragamo, wanted to transform a captivating game of Hide & Seek with Seascape in this advertising campaign. The scenery is perfectly fitting to the classical chic style of the Spring / Summer 2016 collection. The architecture of the location is symmetrical with the silhouettes of the clothes, all ends up in perfection.
To realize this video, M. Giornetti chose the direct and active style of the English photographer Craig McDean. His photography seems always to be translucent. Mc Dean is an expert, when it is up to capture the textures of plastic, the engravings and especially the colors. The game of colors enlivens the importance of the accessories in this particular campaign. The choice of the photographer is also due to his capacity of filming groups of models in movement. Just as we see it in the video below.
Salvatore Ferragamo Spring/ Summer 2016 #SplendorOfLife