For the prestigious Salone Internazionale del Mobile, which has been held in Milan every year since 1961 and whose 2014 edition is occuring this week from April 8th to April 13th, many Maisons from Avenue Montaigne have decided to celebrate in their own way this key event in the world of fashion and design.
Fashion house Fendi, one of the exhibitors at the fair, created a bespoke, contemporary furniture line Fendi Casa in partnership with famous artist and designer Thierry Lemaire. A private cocktail party in presence of the designer was held at the fair opening to unveil this new collection first to the professionals and then to the public. It is currently exhibited inside the Fendi showroom located Via Durini in Milan.
Many renowned Italian luxury houses such as Armani, Prada and Bottega Veneta kicked off the fair by promoting their own furniture line mainly through the influence of social networks.
On Thursday, Armani is holding its fourth live Tweet Talks on the topic of « Fashion Vs. design » with experts in fashion, architecture and home décor as eminent guests. This event coincides with the launch of its new Armani Casa website.
As for Bottega Veneta, it released a video teaser with a view to displaying its in-store display during the show.
Lastly, Prada updated the version of its famous Cloverleaf sofa which was designed in the 70’s in collaboration with Italian editor Verner Panton. In addition to dedicating an entire space within its Milan flagship store Via Monte Napoleone, the sofa will be reproduced in three new colors and will be available in a few of the brand’s own stores.