After the success of its first edition in 2016, “The Mercedes-Benz stars” return in 2017 with the same ambition: highlight the creativity of young fashion talents by opening them the doors of the Mercedes-Benz universe.
The couturier Alexis Mabille renews his commitment and will assume the role of president of the jury. He will be accompanied by Béatrice Tanguy, fashion Director of Mercedes-Benz.
2017: A COMPETITION PLACED UNDER THE SIGN OF SPORTINESS
To stimulate the inspiration of the creators, the Mercedes-Benz Stars have decided to honor the sportiness.
The unique challenge to creators is to imagine a feminine and sporty silhouette in her mind. The theme resonates as an echo to the 50 years of AMG which will be celebrated in 2017.
Mercedes-AMG is the high-performance brand of Mercedes-Benz. It combines sportiness and dynamism with the intrinsic qualities of Mercedes-Benz vehicles. The spirit of “Manufacture” and the art of engineering have been the essence of Mercedes-AMG’s know-how for 50 years.
WHO IS THIS “MERCEDES-BENZ STARS” COMPETITION FOR?
The contest is aimed at young creators over 18 years of age. Upon receiving the applications, the jury will meet to select a limited number of winners from which the winning creator of the 2017 edition will be distinguished. The winner will be rewarded with a grant of € 20,000 and will be supported by Mercedes-Benz.