Louis Vuitton’s first ad


For the first time in its history, the Vuitton fashion house is launching a commercial for television. At the helm, a duo of photographers: Inez Van Lamsweerde and Matadin Vinooh introduce  the beautiful Arizona Muse walking towards the most renowned paintings in the world and escaping in a hot air balloon with a bag containing a mysterious letter. Perhaps an invitation to further episodes?


We have all recognized the Louvre and its courtyard, where the Vuitton fashion shows took place in honor of their first client Eugenie.

We also spotted the fashion house’s cult bag with its « Speedy printed monogram » ( absent from the last show). But mostly we fell in awe of the golden pendant shaped key presented by the beautiful muse at the beginning of the video.

We therefore conducted our survey!

This is a limited edition of the « Monogram Idylle », of which there are only  1000 copies.



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