After an unexpected and highly appreciated collaboration with the Supreme brand for the fall-winter 2017-2018 fashion show, Louis Vuitton joins forces with Jeff Koons to create an exclusive collection that breaks the codes.
The famous Louis Vuitton house today unveils a collection of bags, called « Masters », with the backdrop of five paintings by great masters.
An unprecedented collaboration that risks creating a certain polemic.
This new project in partnership with the artist Jeff Koons will certainly make a lot of talk about him because the haute couture house creates this new bag collection using extremely famous and protected paintings such as Mona Lisa.
Leaving these works in the hands of the most controversial contemporary artists guaranteed strong media spin-offs.
« Louis Vuitton is a transgressive brand since its origins. In every period of the twentieth century, we participated in societal movements. When did we want to fly? Gaston Vuitton and his brothers designed a helicopter in their garden in Asnières (92) which was exhibited at the Salon de l’Aéronautique in 1910. The 1950s, the Swinging Sixties, the sexual revolution … Vuitton was one of the actors and When one is an actor, one is necessarily in transgression. «
Michael Burke, President of the Louis Vuitton fashion House
This collaboration is reflected in a range of iconic handbags (Keepall, Speedy, Montaigne), backpacks and small leather goods, printed by five paintings by great masters. The paintings are part of the ¬Gazing Ball series by Jeff Koons, presented at the Gagosian Gallery in New York in November 2015:
– The Mona Lisa of Leonardo da Vinci (1503-1506, whose original is exhibited at the Louvre Museum),
– Rubens’ Tiger Hunt (1615-1616, at the Rennes Museum of Fine Arts),
– Fragonard’s Gimblette (1770, at the Alte Pinakothek in Munich),
– Van Gogh’s cornfield with cypress (1889, at the National Gallery in London)
– Mars, Venus and Cupid of Titien (around 1546, at the Kunsthistorisches Museum in Vienna).
Inside each bag, marked with hot iron on the leather, the biography and the portrait of the two artists. There is also a mention of the museum where the work is exhibited.
Described as a true « sponsor of art » by Jeff Koons, the Louis Vuitton house to leave a lot of liberties to the artist in creating the collection.
The goal here was, following a reflective process, to create something desirable and come out of the common.
Wearing one of his bags would be like celebrating art through an everyday object.
We find the famous monogram of the brand accompanied by the signature « JK » at the bottom of each side of the bags.
This collaboration promises us a remarkable collection both in originality by its mixture of genres and arts and by all the changes granted to the artist who make these bags something unique.
Will the Millenials be conquered by this new collection?