Louis Vuitton enters online distribution in China

Louis Vuitton, the most famous trunk-maker, is targeting a market in which sales of both consumer and luxury goods are exploding.



Louis Vuitton, the emblematic brand of the LVMH luxury group, has decided to enter online distribution in China, where online sales are booming in both consumer and luxury goods.

The trunk maker, which opened its first website in France in 2005, is offering its Chinese clients a selection of monogram bags, shoes, ready-to-wear, jewelry or perfumes.

Today, with China, Louis Vuitton boasts an e-commerce website available in 12 cities, including Beijing and Shanghai, that will be widely extended later. Payment can be made via UnionPay, Alipay and WeChat Pay, the main means used by Chinese customers.

Sales made by the brand, the main source of profit for LVMH, are now estimated at around 8 billion euros by analysts and its operating profitability at around 45%.

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