The Chanel house, is known for its technological, technical and scientific prowess in the beauty sphere. She never says her last self. Indeed, it returns to the front of the stage with a brand new mascara that will make a lot of ink. This is Volume Revolution, the mascara with the first brush printed in 3D and marketed on a large scale!
For more than ten years, Chanel Parfums Beauté has been working on this subject in partnership with ERPRO 3D Factory, a French company specialized in 3D printing. “Together, we have taken up many technological challenges to push the boundaries of 3D printing and offer a revolutionary product,” said Pascale Marciniak-Davoult, Director of Packaging Innovation at Chanel Parfums Beauté. Chanel’s Revolution volume is therefore a real feat in the world of beauty with unparalleled precision.
This new generation of mascara brush is manufactured by “printing successive layers of a polyamide powder” to use the exact words of the house. This gives a brush with the specific shape that distributes homogeneously the material on the eyelashes. Its pimples to the hundredth of a millimeter guarantee an intense volume and microcavities that are created within the brush to deliver the right dose of mascara. Finally, the material of the brush offers a slightly rough surface which guarantees an optimal adhesion on the eyelashes. A little bomb for us eyes in short.
Its exclusive release is scheduled from July 15th in the Chanel boutiques, at a price of 35 €