Ignasi Monreal, the young Spanish artist behind Gucci’s recent advertising campaigns, created illustrations for new limited edition sweatshirts and T-shirts launched exclusively on Gucci.com in April.
Made up of nine sweatshirts and nine T-shirts, the limited edition #GucciHallucination will feature the dreamlike digital images designed by Monreal for the Spring / Summer 2018 campaign. Gucci accounts on social media will put these pieces forward with the hashtag #GucciHallucination also used for the advertising campaign.
To highlight its uniqueness, this edition is limited to 200 copies for each T-shirt and 100 copies for each sweatshirt illustrated. All the pieces bear a numbered label (from 1 to 200, etc.) and will be delivered in a special packaging decorated with the work of the artist.
Monreal collaborates with the Creative Director Alessandro Michele and the House since the first #GucciGram project in 2015. A contemporary blend of Pre-Raphaelism and Giorgio De Chirico, his surreal digital aesthetic perfectly matches Gucci’s eclectic vision.
Monreal’s illustrations for #GucciGram’s first project – a cartomancer and a weather presenter – were printed on Gucci Cruise 2018 T-shirts. The artist took inspiration from Greco-Roman mythology to design a campaign. for the 2017 holiday season and a gift catalog; one of these works was featured on the Gucci Art Walls in Milan and New York at the launch of the Gucci Bloom perfume. Monreal recently created images illustrating the new collection for the Spring / Summer 2018 campaign, and played the role of curator of an imaginary Gucci art gallery in the associated ironic video.
Ignasi Monreal also created the original color drawing which now adorns a wall right next to the famous Brick Lane in East London, the first of its kind in Britain.
Run by Urban Vision, the European leader in outdoor advertising, this new Art Wall features a woman sitting on a sofa, an image inspired by Ignacio Zuloaga y Zabaleta’s Portrait of the Señora de Garay and Raiponce, the German fairy tale. published in 1812