Shot in Rome by Glen Luchford, the 25-image campaign takes it to the streets — including famous landmarks like the newly restored Trevi Fountain — to depict the daily lives of the « artists, intellectuals, creatives and outsider characters » that call the city home. The jungle creatures give the whole thing a bizarre twist; according to a press release, « wild cats nonchalantly roam the romantic city alongside our [cast], a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV. »
