GIORGIO ARMANI « NEW NORMAL »

The collaboration between Giorgio Armani and Peter Lindbergh permitted to realize a series of timeless images through the years. An introspective attitude and subtle intensity. This cooperation renews the partnership founded on the strong affinity for aesthetics and the idea of classical values. The « New Normal » Collection is a distillate of timeless style.

It is not only fashion photographs, treatment but the portraits of four women, cure who are not only models of worldwide reputation, and but above all, they are authentic women. Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova are presented the way they are today: no artifice. The women show that real beauty is timeless and that the authentic style is normal, measurable, perfectly fitting to everyday life and never excessive.

Giorgio Armani revealed in Paris the new Spring / Summer campaign 2016 « New Normal », shot by his faithful friend and photographer Peter Lindbergh. The campaign debuts in the international press before the end of February.

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