Jean-Claude Cathalan

Président of the Comité Montaigne

This 8th edition of the Guide Avenue Montaigne and the Rue François 1er brings to life the history of the two ends of the Avenue Montaigne.


The Rond-Point, which is shared by the Champs-Élysées, Avenue Matignon and Avenue Franklin Roosevelt, has a fascinating past. Designed by Le Nôtre, it has been the residence of personalities of different titles.


At one end of the Avenue Montaigne, the Place de l’Alma was chosen by Auguste Rodin in 1900 to open a pavilion exhibiting a retrospective of his works, and this gives us the opportunity to talk about
this exceptional sculptor.


As in each of our editions, we have a “Grand Témoin”, an adept of the Avenue who shares his memories and sentiments about these two streets. In this issue, the talented photographer Patrick Demarchelier talks about the avenue.


And, of course, it has become traditional for us to relate the saga of one of our fine Maisons. For this edition, our saga is that of the great name Gucci.


In November 2010, the traditional harvest festival of the Avenue Montaigne and the Rue
François 1er, les Vendanges, celebrated its 20th anniversary. In these pages, you will find some of the great moments of each of the participating firms. This season, there were 40 houses who welcomed visitors, each in partnership with a great name in French wine or Champagne, for a festive evening in great style.


Finally, for fans, this edition is also available on iPad.


Dear friends and readers, I hope that this 8th issue, which positions the Avenue Montaigne and the Rue François 1er both for their prestigious past and their current importance, will give you a moment of relaxation, and will share with you our passion for these extraordinary places.


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