60 Avenue montaigne



What lines and inspirations will seduce the Gucci
woman this season?


For Spring-Summer 2011, Gucci opens the doors to an intellectual tribe
of exotic women, perceived in an urban context.
“It is the result of the quest for sophisticated elegance that traces a new
aesthetic of the Gucci women,” explains Creative Director, Frida Giannini.
“Still strong and confident, she likes to provoke and seduce with a touch of
irony, playing with lively colors and precious fabrics, distinguishing herself
by her attitude of a modern Amazon.” This return to seduction, this new
sophisticated, self-assured femininity, translates to the bright colors of
sensuality. De-structured and relaxed, with lines emphasizing the body.
Masculine jackets or belted equestrian vests. High-waisted tulip skirts
or sarouel-style pants. Bright colors for loose silhouettes of turquoise,
orange, hydrangea violet, iris blue, antique rose and Indian jade. Skin-tone
shades with bands of leather. Black rock with a new palette of blacks
associated with brown leather, bomber jackets worked with fringe of
braided chains and gold rings. Ethnic, bronze embroidery on jackets for
amazons of the desert. For evening, tuxedo suits with a masculine touch,
sarouel-style pants and embroidered jewelery sets. Crystal embroidery,
silk tassels, metal. An exotic atmosphere created by a mix of colored
feathers and Plexiglas details for totem dresses. These materials illustrate
the Gucci savoir-faire, exceptional and precious craftsmanship. Fringes
create a relief effect on tops and drape pencil skirts. Crocheted suede
tops, equestrian style pants in python-skin tones. Ultra light linen for the
new Saharan pieces. Bright satins for sensual shivers. A whole world…





What accessories will accompany these silhouettes?


The accessories combine tradition and innovation, perfectly illustrating
the Gucci savoir-faire. The stitching on mini shoulder bags, soft clutches,
golden snake-skin belts, add a touch of folklore. New weaving for oversize
baskets, boots with stiletto heels and a new handbag, “Snaffle Bit”. Special
attention is given to woven leather for boots and sandals with metal heels
and python details. A new, darker version of the handle on the “Bamboo”
handbag. A weathered and vintage effect, thanks to a manual technique
for diffusing color. Gold, oversize Berber-inspired bracelets and bamboo
necklaces. “Gucci 1921”, a new watch with crocodile watch face.



Men are also fond of your collections. What will they be wearing
this Spring-Summer season ?


Frida Giannini has created a collection in which detail, craftsmanship and
the creative references to the timeless heritage of Gucci are interpreted by
an elegance associating urban spirit with eclectic references to a modern
traveler. A man with impeccable style, elegant, free and eccentric: a new
bohemian dandy. A varied palette of different tones of blue with earth
tones and greys, light, natural shades with color accents in luxurious
python or calfskin leather, artistically treated to produce a new chromatic
ffect of reddish tones. Suits are made of silk and mohair, denim effect,
such as a double-breasted jacket worn with a ultra light silk t-shirt,
cardigans trimmed with python and slim trousers with gentle pleats
at the waist and hips.

The style underlines the concept of tailoring through original and unusual
accessories, such a scarf of washed, wrinkled silk, and jewels inspired
by Berber crafts, necklaces with pendants in horn and coral, bracelets
of Moroccan silver mesh with the Gucci symbols such as the stud and
the bridal bit.
A sporty mood defines the Saharan jacket, also available in python,
alternating with short trenches, jackets without lining and a maxi-parka
in waterproof cotton with incorporated leather belt, to be worn with
trousers strapped at the ankle by adjustable elastic. The authentic spirit
of the road of the 1970’s is reborn with the biker jacket in washed leather
with accents of cotton embroidery creating graphic tattoos, bomber
jackets, safari jackets in vintage-style calfskin.

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