Nina Ricci, 39 Avenue montaigne
How will we recognize the Nina Ricci silhouette for Fall-Winter 2011-2012 ?
Peter Copping has given us a warm and delicate Fall-Winter collection that brings us back to the aesthetic of the feminine model in all its intimacy. With subtle touches, he makes allusions to numerous portraits of classic and contemporary artists such as John Currin, Ingres, Marlene Dumas, John Singer Sargent, Tamara de Lempicka, Vanessa Beecroft… Multiple images that reveal the richness and variety of the feminine personality, at once fragile and strong, appealing or seductive, glamorous or sensual, but also nonchalant or determined, feminine, extra-large or fitted, fluid, falling lightly or long and slim, always marked by a defined waistline.
Elegance and a “joie de vivre” typically Nina Ricci are also seen in the accessories.
This season, Nina Ricci accessories take a new direction, marked by a “retro” touch, updated with very contemporary forms and details. Daytime handbags sport metalic details mixed with leather to offer a timeless collection for daily use. Evening bags are precious and eclectic playing up the savoir-faire of the trademark, offering a couture range with a strong visual impact. The association of materials such as fur, python, or velvets, add a wintery note to all of the collection. Shoes have a sexy and feminine allure with their stiletto and platform heels, all the while emphasizing comfort.
The expansion of your clientele is proof of the new momentum experienced by Nina Ricci.
Growth and an increasing loyalty of the clientele, both Parisian and international, are reinforced again this season. From one of Peter Coppings collections to the next, our clients find the Nina Ricci style, continually reinterpreted in clothing and accessories. International development began this year with the opening of our boutique in Dubaï, an immediate success, and will be followed by other projects allowing our clients to discover the spirit of the Avenue Montaigne all over the world. This momentum is also supported by new advertising campaigns and increased investments in publicity, buoyed by the new internet sight ninaricci.com, totally redesigned in this modern spirit that animates Nina Ricci more than ever.