#DIORLATENIGHT : DIOR HOMME SUMMER 2018

FOR THE SUMMER 2018 SEASON, KRIS VAN ASSCHE REVEALS NEW FACES FOR DIOR HOMME IN A CAMPAIGN PHOTOGRAPHED BY DAVID SIMS, IN COLLABORATION WITH STYLIST MAURICIO NARDI.

 

 

THE COLLECTION CELEBRATES THE TENTH ANNIVERSARY OF THE DESIGNER AS ARTISTIC DIRECTOR OF THE BRAND, PRESENTING THE KNOW-HOW OF THE DIOR HOMME WORKSHOP LOCATED AT 3, RUE DE MARIGNAN, MERGED TO « COLLEGE » DETAILS, LIKE AN ECHO TO THE SHIFT FROM ADOLESCENCE TO THE ADULT AGE.

 

 

JUXTAPOSING PORTRAITS OF THE TWO MEMBERS OF PET SHOP BOYS NEIL TENNANT AND CHRIS LOWE, YOUNG AMERICAN PLAYER CHARLIE PLUMMER AND NEW FACES ANDREAS WOLF, HENRY RAUSCH AND ANTON JAEGER, THE IMAGES OF THE CAMPAIGN OFFER A NOSTALGIC ROMANTICISM THROUGH THE EVER-EVOLVING FLORAL PATTERN OF DIOR ROSES. LONG RED ROSES AND THEIR PETALS CREATE TOUCHES OF COLOR TO THE CINEMATOGRAPHIC TONES ON BLACK AND WHITE PORTRAITS. DAVID SIMS PLAYS ITS MINUTE AND VERSATILE VISUAL TALENT TO SIMULTANEOUSLY CREATE CAMPAIGN IMAGES AND A DYNAMIC VIDEO TO THE SOUND OF « HEART », THE 1988 PET SHOP BOYS HIT.

 

 

 

THIS NEW MOTLEY DISTRIBUTION CONVEYS THE STRONG AND ENERGETIC FASHION MESSAGE OF THE SEASON. NEIL TENNANT’S NATURAL LEANING FOR TAILORING PRODUCES A CONTRAST WITH THE BOMBERS AND CAP STYLE OF CHRIS LOWE WHILE CHARLIE PLUMMER INCORPORATES A MORE FORMAL TWISTED STYLE IN A PULSE GRAIN « BAR » COSTUME, WRAPPED WITH SNEAKERS AND AN ATELIER DIOR HOMME RIBBON TIE. THE THREE MANNEQUINS CARRY THE SEASONAL PIECES OF THE SEASON, WIDE PANTS, SLEEVELESS SHIRTS AND SHORTS, AS WELL AS AN EXCLUSIVE COLLABORATION WITH FRENCH ARTIST FRANÇOIS BARD, WHOSE OIL PAINTINGS EMBELLISH SOME CLOTHES AND ACCESSORIES OF THE COLLECTION.

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