Dior: The Spring/ Summer Advertising Campaign 2016

This season, Dior-wearing women are romantic, gentle and natural beauties, their hair blown by a light breeze. Their dresses are equally airy or delicately pleated, but the contrasts are strong and the lines this side of futurist. The collection swings between avant-garde and timeless femininity, extending to the accessories.  Set off against the delicacy of a grosgrain ribbon, necklaces are embellished with a metal « 8 » pendant, in homage to the En 8 line from that first Dior show of February  12th, 1947. The architectural lines of the Diorever and Diorama bags showcase an innovative level of design, which is also to be found in the lenses of the Diorsplit glasses and the point of the Slingback Pumps. This series of images shot by Patrick Demarchelier, author of two books on the creations of the house, pairs looks in color with portraits in black and white, the celebrated French photographer’s favorite medium.

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