DIOR SPRING SUMMER 2018

FOR THIS ADVERTISING CAMPAIGN IN THE SPRING-SUMMER 2018 READY-TO-WEAR COLLECTION, THE HOUSE HAS CHOSEN THE MANNEQUIN AND ARTIST SASHA PIVOVAROVA, WHO OPENED THE JEAN SHOW AND T-SHIRT PRINTED BY THE TITLE OF LINDA NOCHLIN’S TEST , « WHY HAVE THERE BEEN NO GREAT WOMEN ARTISTS? « .

IT IS IN A STUDIO OF PHOTOGRAPHY, SURROUNDED BY HER DRAWINGS OR IN FULL CREATION, THAT SHE POSES IN FRONT OF THE OBJECTIVE OF PATRICK DEMARCHELIER. THE PORTRAITS OF WOMEN DESIGNED BY ANGULOUS FACE AND GREAT HYPNOTIVATING EYES ARE VERY PERSONAL FOR SASHA; THEY ARE THE REFLECTION OF HERSELF AND HER EMOTIONS. A CREATIVE PROCESS THAT REMINDS THAT OF NIKI OF SAINT PHALLE, THE SOURCE OF PRINCIPAL INSPIRATION OF MARIA GRAZIA CHIURI FOR THIS COLLECTION. THE AESTHETICS OF THIS ADVERTISING CAMPAIGN ALSO DRAINS US IN ANOTHER INSPIRATION OF THE COLLECTION: THE 1960S AND, WITH THEM, THIS SPIRIT AT THE TIME OF ARTISTIC, FEMININE AND FEELING.

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