Since eight years, CHANEL installs from April to October its ephemeral shop with the decor each time unpublished in the mythical village of Saint-Tropez. For the seventh consecutive year, it is the private mansion La Mistralée which welcomes the House and is transformed again.
This season, Paris makes a stopover in the famous marina. The Parisian façades, particularly those of the Ritz Paris, invite the interior of the shop in a luxurious harmony and shape each room. On the ground, the matt beige stone traces a sober line. Some sections of oblique walls break the strict geometry of this space. White niches with a black background, like closed windows illuminated by LEDs, are integrated into the walls and serve as frames for the accessories of the season. Stone monoliths emerge from the ground and present the bags and shoes, the Coco Crush jewelery collection as well as the latest J12 and BOY ∙ FRIEND watchmaking creations. A selection of Haute Joaillerie will also be presented in July and August.
In the famous glass roof, the ground in beige stone houses a square carpet of red bricks in the center, a nod to some Parisian buildings. A false ceiling of bricks echoes it. Once again, the exterior invites itself inside, shaking the traditional codes of the shops. A long linear 22 meter long suspended ceiling shows the Ready-to-Wear pieces.
This particular red brick also covers the pool house. No less than ten thousand bricks were necessary to realize it. They are staggered and sealed in a pink beige cement and form an elegant mashrabi. Inside, surrounded by the walls of stone walls laid diagonally, CHANEL has recreated a real luxury dressing tailor-made. An invitation to feel at home, in complete privacy, at the time of choosing his outfit of the day or the evening.
The garden is a haven of peace. A small terrace is flowered with cacti in terracotta pots. The pool is tiled with beige travertine. Chairs and deckchairs in copper and chocolate leather invite relaxation and enjoy a lemonade on small tables with industrial aesthetics.
The new ephemeral shop of Saint-Tropez will be open from April 22 to October 2, 2017.
1, avenue du Général Leclerc
83990 Saint-Tropez, France
+33 4 94 49 07 47
Lundi au dimanche : 10h – 13h30 / 15h30 – 20h (16h30 à 21h en juillet et en août)