A | X Armani Exchange gives us rendezvous in a surreal desert for its spring / summer 2018 campaign

New energy, same spirit. Cara Delevingne, Martin Garrix and Li Yifeng are once again the faces of the A | X Armani Exchange campaign, photographed by Sabine Villiard.



In a surreal desert scenery, the muses interact with giant accessories featuring the logo.


Objects – such as a tire, a tampon and a heart – are magnified and distorted, as photographed through the lens of a selfie camera.



The irony, the freedom and the playful spirit give life to photographs that transform the ordinary into something extraordinary, capturing the young and fresh spirit of the collection.

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