Armani Exchange celebrated the event « new energy, same spirit » in the presence of the muses of the brand; Cara Delevingne and Martin Garrix at the W South Beach Hotel in Miami. The evening was marked by a special DJ set by Martin Garrix.
Miami socialites and guests from the music, fashion and entertainment industry from around the world attended the evening.
This event marks a fundamental step in the relaunch of A | X, which has continued to expand since Armani Group acquired it in 2014, in line with the strategy of reorganizing the brand portfolio. This repositioning restores the brand as ambassador of the new Italian streetwear.